Data on customer perceptions on the role of celebrity endorsement on brand preference
| Autor: | Ibidunni, Ayodotun Stephen, Olokundun, Maxwell Ayodele, Ibidunni, Oyebisi Mary, Borishade, Taiye Tairat, Falola, Hezekiah Olubusayo, Salau, Odunayo Paul, Amaihian, Augusta Bosede, Fred, Peter |
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| Zdroj: | In Data in Brief June 2018 18:1107-1110 |
| Databáze: | ScienceDirect |
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