Internal branding workflow implementation based on inter-functional effort between marketing and human resources departments
| Autor: | Barros-Arrieta, David, Granados-Encinales, Ana, Fuentes-Alcántara, Liliana, Picalúa-Parra, Vivian, Ghisays-Cardozo, Margarita |
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| Zdroj: | In Procedia Computer Science 2024 238:981-988 |
| Databáze: | ScienceDirect |
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