The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife
| Autor: | Prados-Peña, Maria Belén, del Barrio-García, Salvador |
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| Zdroj: | In Journal of Cultural Heritage May-June 2018 31:170-179 |
| Databáze: | ScienceDirect |
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