The effects of direct marketing techniques on performance: An application to arts organizations
| Autor: | Arnold, Mark J., Tapp, Shelley R. |
|---|---|
| Zdroj: | In Journal of Interactive Marketing 2001 15(3):41-52 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Arnold, Mark J., Tapp, Shelley R. |
|---|---|
| Zdroj: | In Journal of Interactive Marketing 2001 15(3):41-52 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect