Saying no to the glow: When consumers avoid arrogant brands
| Autor: | Munichor, Nira, Steinhart, Yael |
|---|---|
| Zdroj: | In Journal of Consumer Psychology April 2016 26(2):179-192 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Munichor, Nira, Steinhart, Yael |
|---|---|
| Zdroj: | In Journal of Consumer Psychology April 2016 26(2):179-192 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|