The role of interactivity from Instagram advertisements in shaping young female fashion consumers’ perceived value and behavioral intentions
| Autor: | Kim, Kyuree, Chung, Te-Lin (Doreen), Fiore, Ann Marie |
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| Zdroj: | In Journal of Retailing and Consumer Services January 2023 70 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect