Managing customer reactions to brand deletion in B2B and B2C contexts
| Autor: | Shah, Purvi |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services November 2020 57 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Shah, Purvi |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services November 2020 57 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect