A new approach to segmenting multichannel shoppers in Korea and the U.S.
| Autor: | Park, Joonyong, Kim, Renee B. |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services November 2018 45:163-178 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Park, Joonyong, Kim, Renee B. |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services November 2018 45:163-178 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect