Affect transfer from national brands to store brands in multi-brand stores
| Autor: | Massara, Francesco, Scarpi, Daniele, Melara, Robert D., Porcheddu, Daniele |
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| Zdroj: | In Journal of Retailing and Consumer Services November 2018 45:103-110 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect