Investigating the causal configurations of cost-efficient firms at the bottom of the pyramid
| Autor: | Basu, Shubhabrata *, Munjal, Surender, Malik, Ashish, Vrontis, Demetris |
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| Zdroj: | In International Business Review October 2021 30(5) |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect