Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China
| Autor: | Zhu, Fengxia, Wei, Zelong, Bao, Yongchuan, Zou, Shaoming |
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| Zdroj: | In International Business Review December 2019 28(6) |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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