Legitimate incongruity: Strategic positioning within hybrid categories
| Autor: | Alexiou, Kostas, Wiggins, Jennifer, Fourkan, Md |
|---|---|
| Zdroj: | In Journal of Business Venturing July 2024 39(4) |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
| Autor: | Alexiou, Kostas, Wiggins, Jennifer, Fourkan, Md |
|---|---|
| Zdroj: | In Journal of Business Venturing July 2024 39(4) |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect