The effects of visual congruence on increasing consumers’ brand engagement: An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification
| Autor: | Argyris, Young Anna, Wang, Zuhui, Kim, Yongsuk, Yin, Zhaozheng |
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| Zdroj: | In Computers in Human Behavior November 2020 112 |
| Databáze: | ScienceDirect |
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