Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads
| Autor: | Sung, Yoon Hi, Kim, Dong Hoo, Choi, Dongwon, Lee, So Young |
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| Zdroj: | In Telematics and Informatics September 2020 52 |
| Databáze: | ScienceDirect |
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