Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels
| Autor: | Ryu, Kyungin, Lehto, Xinran Y., Gordon, Susan E., Fu, Xiaoxiao |
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| Zdroj: | In Tourism Management April 2019 71:348-363 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect