Consumer responses to weakness revelation of human brands: The role of authenticity

Autor:	Liu, Maggie Wenjing, Huang, Junhui, Zhu, Qichao, Zheng, Xiaolong
Zdroj:	In International Journal of Research in Marketing
Databáze:	ScienceDirect
Externí odkaz:	Zobrazit plný text záznamu Full Text from ScienceDirect