Incorporating hidden costs of annoying ads in display auctions
| Autor: | Stourm, Valeria a, *, Bax, Eric b |
|---|---|
| Zdroj: | In International Journal of Research in Marketing September 2017 34(3):622-640 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Stourm, Valeria a, *, Bax, Eric b |
|---|---|
| Zdroj: | In International Journal of Research in Marketing September 2017 34(3):622-640 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect