Linking marketing capabilities with profit growth
| Autor: | Morgan, Neil A. a, ⁎, Slotegraaf, Rebecca J. a, Vorhies, Douglas W. b |
|---|---|
| Zdroj: | In International Journal of Research in Marketing 2009 26(4):284-293 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Morgan, Neil A. a, ⁎, Slotegraaf, Rebecca J. a, Vorhies, Douglas W. b |
|---|---|
| Zdroj: | In International Journal of Research in Marketing 2009 26(4):284-293 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect