Activist brand perception: Conceptualization, scale development and validation
| Autor: | Saracevic, Selma, Schlegelmilch, Bodo B. |
|---|---|
| Zdroj: | In Journal of Business Research July 2024 180 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Saracevic, Selma, Schlegelmilch, Bodo B. |
|---|---|
| Zdroj: | In Journal of Business Research July 2024 180 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect