Execution novelty: Improving brand evaluations in cause sponsorship
| Autor: | Bodur, H. Onur, Tezer, Ali, Grohmann, Bianca |
|---|---|
| Zdroj: | In Journal of Business Research October 2023 165 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Bodur, H. Onur, Tezer, Ali, Grohmann, Bianca |
|---|---|
| Zdroj: | In Journal of Business Research October 2023 165 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect