Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis
| Autor: | Boukis, Achilleas, Punjaisri, Khanyapuss, Balmer, John M.T., Kaminakis, Kostas, Papastathopoulos, Avraam |
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| Zdroj: | In Journal of Business Research July 2021 131:673-685 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect