The company you keep: Brand image transfer in concurrent event sponsorship
| Autor: | Boronczyk, Felix, Breuer, Christoph |
|---|---|
| Zdroj: | In Journal of Business Research January 2021 124:739-747 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Boronczyk, Felix, Breuer, Christoph |
|---|---|
| Zdroj: | In Journal of Business Research January 2021 124:739-747 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect