Stereotyping global brands: Is warmth more important than competence?
| Autor: | Kolbl, Živa, Arslanagic-Kalajdzic, Maja, Diamantopoulos, Adamantios |
|---|---|
| Zdroj: | In Journal of Business Research November 2019 104:614-621 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Kolbl, Živa, Arslanagic-Kalajdzic, Maja, Diamantopoulos, Adamantios |
|---|---|
| Zdroj: | In Journal of Business Research November 2019 104:614-621 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect