The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites
| Autor: | Ketelaar, Paul E., Janssen, Loes, Vergeer, Maurice, van Reijmersdal, Eva A., Crutzen, Rik, van ‘t Riet, Jonathan |
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| Zdroj: | In Journal of Business Research July 2016 69(7):2603-2613 |
| Databáze: | ScienceDirect |
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