Storytelling and the scenario process: Understanding success and failure
| Autor: | Bowman, Gary, MacKay, R. Bradley, Masrani, Swapnesh, McKiernan, Peter |
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| Zdroj: | In Technological Forecasting & Social Change May 2013 80(4):735-748 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect