Computer-Mediated Customization Tendency (CMCT) and the Adaptive e-Service Experience
| Autor: | Mathwick, Charla a, ⁎, Wagner, Janet b, 1, Unni, Ramaprasad c, 2 |
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| Zdroj: | In Journal of Retailing 2010 86(1):11-21 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Mathwick, Charla a, ⁎, Wagner, Janet b, 1, Unni, Ramaprasad c, 2 |
|---|---|
| Zdroj: | In Journal of Retailing 2010 86(1):11-21 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect