The effect of dynamic retail experiences on experiential perceptions of value: an internet and catalog comparison
| Autor: | Mathwick, Charla *, a, Malhotra, Naresh K b, Rigdon, Edward c |
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| Zdroj: | In Journal of Retailing 2002 78(1):51-60 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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