Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design
| Autor: | Ferdous, Ahmed Shahriar, Akareem, Husain Salilul, Viswanathan, Madhu, Hollebeek, Linda D., Ringer, Allison |
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| Zdroj: | In Industrial Marketing Management May 2024 119:147-161 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect