Risk sources and the effectiveness of the control system in the franchisor's risk perception management
| Autor: | Ramírez-García, Carolina, Ramón-Jerónimo, María Ángeles, García-Álvarez de Perea, Juan, Vélez-Elorza, Maria Luisa |
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| Zdroj: | In Industrial Marketing Management February 2024 117:202-219 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect