The role of customer entertainment in B2B sales strategy: Comparative insights from professional buyers and salespeople
| Autor: | Oakley, Jared, Bush, Alan J., Moncrief, William C., Sherrell, Daniel, Babakus, Emin |
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| Zdroj: | In Industrial Marketing Management January 2021 92:190-201 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect