Effectual and causal reasoning in the adoption of marketing automation
| Autor: | Mero, Joel, Tarkiainen, Anssi, Tobon, Juliana |
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| Zdroj: | In Industrial Marketing Management April 2020 86:212-222 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Mero, Joel, Tarkiainen, Anssi, Tobon, Juliana |
|---|---|
| Zdroj: | In Industrial Marketing Management April 2020 86:212-222 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect