Outside-in marketing capability and firm performance
| Autor: | Mu, Jifeng, Bao, Yongchuan, Sekhon, Tejvir, Qi, Jiayin, Love, Edwin |
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| Zdroj: | In Industrial Marketing Management November 2018 75:37-54 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Mu, Jifeng, Bao, Yongchuan, Sekhon, Tejvir, Qi, Jiayin, Love, Edwin |
|---|---|
| Zdroj: | In Industrial Marketing Management November 2018 75:37-54 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect