Suppliers' roles in category management: A study of supplier–retailer relationships in Finland and Sweden
Autor: | Lindblom, Arto, Olkkonen, Rami, Ollila, Petri, Hyvönen, Saara |
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Zdroj: | In Industrial Marketing Management 2009 38(8):1006-1013 |
Databáze: | ScienceDirect |
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