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Autor: | Jon M. Biotti, Joseph B. Lassiter, Michael J. Roberts |
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Kategorie: | |
Popis: | Stacey Lawson, HBS 1996, started a CAD parts representations database company to help designers and engineers with the design process. The company has completed its product and is starting to sell it. The case examines issues involving the organization of the sales force and the pricing of the product. |
Databáze: | eBook Index |
Externí odkaz: |