Social network analysis model for research on organizational structure of the pyramid scheme communication network

Autor: Pihu Feng, Xin Lu, Zaiwu Gong, Bo Li, Duoyong Sun
Jazyk: angličtina
Rok vydání: 2021
Předmět:
Zdroj: MethodsX, Vol 8, Iss , Pp 101259- (2021)
Druh dokumentu: article
ISSN: 2215-0161
DOI: 10.1016/j.mex.2021.101259
Popis: In this article, we introduce a structural analysis model to analyze the characteristics of the communication network structure of pyramid scheme organizations. This model is a combination of SNA (Social Network Analysis) model, motifs analysis model, and exponential random graph model. It can analyze the network from three aspects: global structure analysis, microstructure analysis, and construction feature analysis. We use this model to analyze the characteristics of multiple aspects of a typical pyramid scheme organization's communication network, and the analysis results effectively expand the understanding of the characteristics of the pyramid scheme organization. • SNA model can be used to analyze the global structure of the pyramid scheme communication network. • Motifs analysis model can be used to analyze the microstructure characteristics of the pyramid scheme organization communication network. • Exponential Random Graph Model can be used to analyze the construction characteristics of the pyramid scheme communication network.
Databáze: Directory of Open Access Journals