Determinants of the intentions of consumers in terms of using mobile banking services
| Autor: | Pavlović Goran, Savić Jovana |
|---|---|
| Jazyk: | English<br />Serbian |
| Rok vydání: | 2017 |
| Předmět: | |
| Zdroj: | Marketing (Beograd. 1991), Vol 48, Iss 2, Pp 96-106 (2017) |
| Druh dokumentu: | article |
| ISSN: | 0354-3471 2334-8364 |
| Popis: | With the development of technology and the changing lifestyle of people, banks have recognized the possibility of introducing electronic banking into their business, which resulted in mobile banking as an important distribution channel. For banks as providers of mobile banking services it is important to identify factors that affect consumers' intentions to use mobile banking. The survey is conducted in order to examine mobile banking components that have an impact on consumers' intentions to start using it. A survey of 208 respondents collected primary data that have been analyzed in the SPSS software. The extended model of acceptance of technology (TAM) was used as the starting model for research. The obtained results of the conducted empirical research show that the intentions of individuals to use mobile banking are mostly dependent on the perceived financial cost and at least on the perceived utility. The research fills the pocket in the existing domestic literature since the obtained results confirm the starting hypotheses that become valid scientific knowledge and expands the existing knowledge of the impact of mobile banking determinants on the intentions of consumers to use the services of the same. Also, the research has practical implications for the banking sector. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
|