Country Branding: What Branding? Relevant Terminologies and their Possible Interpretations in the Case of Countries

Autor:	Papp-Váry Árpád Ferenc
Jazyk:	English<br />Polish
Rok vydání:	2018
Předmět:	country branding nation branding country image competitive identity public diplomacy Regional economics. Space in economics HT388 Economics as a science HB71-74
Zdroj:	Studia Ekonomiczne i Regionalne, Vol 11, Iss 4, Pp 7-26 (2018)
Druh dokumentu:	article
ISSN:	2451-182X
DOI:	10.2478/ers-2018-0032
Popis:	Subject and purpose of work: The study systematizes concepts and terms related to country branding such as nation branding, state branding, place branding, destination branding, location branding, territory branding, and region branding as well as exploring the similarities and differences among these expressions.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/afb873523b2b4bd4a8113a3c336b8f40 Zobrazit plný text záznamu View record in DOAJ