What Does Northern European Travel Means to South Koreans? Focusing on Travel Decision Process

Autor: Ji Hyon Park, Hyung-Deok Shin, Young-Doc Seo
Jazyk: angličtina
Rok vydání: 2022
Předmět:
Zdroj: Administrative Sciences, Vol 12, Iss 3, p 109 (2022)
Druh dokumentu: article
ISSN: 2076-3387
DOI: 10.3390/admsci12030109
Popis: The main purpose of this study is to analyze different types of information that may have diverse effects on the travel decision-making process. We collected the most frequently used words related to “Northern European travel” from Korean news sources and blogs, to determine whether there were any systematic differences through network text analysis and CONCOR analysis. We found that Koreans are exposed to words such as “nature” and “cruise activities”, which may lead them to perceive traveling in Northern Europe as a special experience. While political and diplomatic issues are frequently discussed in the news, practical information is discussed in blogs.
Databáze: Directory of Open Access Journals
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