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This paper will explore the university campus community’s perspective towards the realization of a zero-waste campus. A qualitative approach is employed to identify the factors influencing the campus community’s awareness and participation in solid waste management (SWM). Perceptions, attitudes, beliefs, opinions, and ideas of Universiti Sains Malaysia (USM) campus community members are explored in focus group discussions (FGD) to determine the main factors influencing their zero-waste pro-environmental behaviour (PEB). The in-depth interview (IDI) is used to learn more about the university campus community’s perspectives on the themes defined by the FGD. The instruments were developed based on the adaption and adoption of previous studies, especially in reference to Kollmuss and Agyeman’s 2002 Model of Pro-Environmental Behaviour and a modified Knowledge-Attitude-Practices model. The findings show that environmental goals, environmental education, personal waste-related experience, environmental policy, environmental self-awareness, reinforcement contingencies, community engagement, social responsibilities, exemplary leadership, and social media influence the campus community’s zero-waste PEB. A framework based on an adaptation of Kollmuss and Agyeman’s model of pro-environmental behaviour is proposed to promote sustainable pro-environmental behaviour towards a Zero-Waste Campus. |
