Communicating the volcanic eruption in La Palma from Spanish public institutions: communication strategies on Twitter
| Autor: | Carmen Sedeño-Alcántara, Lorena Vegas-García, Francisco Javier Paniagua Rojano |
|---|---|
| Jazyk: | English<br />Spanish; Castilian<br />French<br />Portuguese |
| Rok vydání: | 2023 |
| Předmět: | |
| Zdroj: | Estudios sobre el Mensaje Periodístico, Vol 29, Iss 2 (2023) |
| Druh dokumentu: | article |
| ISSN: | 1134-1629 1988-2696 |
| DOI: | 10.5209/esmp.87391 |
| Popis: | This study examines and evaluates how the government communicated the volcanic eruption that occurred in La Palma (Spain) in 2021. For that purpose, SCCT and the SMCC models were used to perform a content analysis of the online communication approach followed on Twitter by Cabildo de La Palma (@CabLaPalma), 112 Canarias (@112canarias), and the Spanish Home Office (@interiorgob). Findings suggest that these three institutions aligned their communications by using complementary strategies, message framings and styles to successfully handle the crisis. However, this study also highlights areas of improvement in the approaches taken by these three public entities. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
|