Does market competition make a difference in business strategy for listed companies?

Autor:	Le Thi Thoan, Vo Thi Ngoc Thuy, Tran Thanh Long
Jazyk:	angličtina
Rok vydání:	2024
Předmět:	Business strategy market competition emerging market Hung-Che Wu Nanfang College Guangzhou China Business HF5001-6182 Management. Industrial management HD28-70
Zdroj:	Cogent Business & Management, Vol 11, Iss 1 (2024)
Druh dokumentu:	article
ISSN:	23311975 2331-1975
DOI:	10.1080/23311975.2024.2312591
Popis:	AbstractThis study investigates the relationship between market competition (MC) and business strategy by analyzing data from 562 non-financial companies listed on the Vietnamese stock market between 2010 and 2019. Utilizing the Generalized Method of Moments (GMM), we assess the impact of MC on specific business strategies, namely cost-leadership and differentiation strategies. The research reveals that MC negatively affects the cost-leadership strategy while positively influencing the differentiation strategy. Grounded in the Theory of Contingency and the Theory of Asymmetric Information, these findings deepen our understanding of MC’s implications on business strategy. Additionally, the study provides empirical evidence for future research and proposes implications for both enterprises and government regulatory agencies.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/8c2e6c5aae2440598352d6d2ab6e7c53 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF