‘Good farmers’ and ‘real vets’: social identities, behaviour change and the future of bovine tuberculosis eradication

Autor: Gareth Enticott
Jazyk: angličtina
Rok vydání: 2023
Předmět:
Zdroj: Irish Veterinary Journal, Vol 76, Iss S1, Pp 1-9 (2023)
Druh dokumentu: article
ISSN: 2046-0481
DOI: 10.1186/s13620-023-00245-w
Popis: Abstract This paper considers the role of social research and human behaviour in attempts to eradicate bTB. Future attempts to eradicate bTB are likely to involve an increasing range of sophisticated technologies. However, the acceptance and use of these technologies is likely to depend on a range of behavioural incentives. The use of appropriate behavioural nudges may facilitate bTB eradication, but the paper contends that of more value are socio-cultural approaches to understanding behaviour. Specifically, the concepts of the ‘good farmer’ and ‘real vets’ are discussed to show how bTB eradication is dependent on social identities. In conclusion, the paper outlines four key roles for social research in assisting with future bTB eradication policies.
Databáze: Directory of Open Access Journals