Developing and Adapting the Existing Automotive Business Model: A Case Study

Autor: Faganel Armand, Jeran Tomaž
Jazyk: angličtina
Rok vydání: 2022
Předmět:
Zdroj: Economics and Culture, Vol 19, Iss 2, Pp 5-16 (2022)
Druh dokumentu: article
ISSN: 2256-0173
DOI: 10.2478/jec-2022-0011
Popis: Research purpose. The paper examines how to successfully adapt the existing business model, develop and introduce a new program in a company and gain new customers.
Databáze: Directory of Open Access Journals