Market orientation – a pertinent solution in reevaluating traditional marketing

Autor:	Luminita Zait, Laura Timiras, Bogdan Nichifor
Jazyk:	angličtina
Rok vydání:	2010
Předmět:	Marketing market orientation evaluating methods Business HF5001-6182 Economics as a science HB71-74
Zdroj:	Studies and Scientific Researches: Economics Edition, Vol 0, Iss 15 (2010)
Druh dokumentu:	article
ISSN:	2066-561X 2344-1321
DOI:	10.29358/sceco.v0i15.170
Popis:	This article focuses on describing the latest trends in the theoretical and practical development of the marketing concept. Market orientation is the main item discussed, emphasizing the advantages and pitfalls of applying such a specific concept.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/868216aa889a46b4ae146404aa34b621 Zobrazit plný text záznamu View record in DOAJ