The EU e-commerce market in a pandemic context – linking demographic factors and territorial convergence
| Autor: | Ancuța Stângaciu, Laura Țimiraș, Luminița Zaiț, Bogdan Nichifor, Marcela Danu, Eugenia Harja |
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| Jazyk: | angličtina |
| Rok vydání: | 2024 |
| Předmět: | |
| Zdroj: | Journal of Business Economics and Management, Vol 25, Iss 1 (2024) |
| Druh dokumentu: | article |
| ISSN: | 1611-1699 2029-4433 |
| DOI: | 10.3846/jbem.2024.20705 |
| Popis: | This article presents a comprehensive analysis of the European Union’s e-commerce market within the context of the COVID-19 pandemic. It examines the correlation between demographic factors and the territorial convergence of e-commerce activities across EU member states. By leveraging empirical data and employing the General Linear Model – Repeated Measures (GLM-RM) to analyze temporal changes in the phenomena of interest across EU countries, the study provides a nuanced understanding of the market’s evolution during and after the pandemic. The research reveals a notable expansion in the EU’s e-commerce market value, leading to a reduction in economic disparities among member states. It highlights the role of consumer demographics in shaping online shopping behavior, with age being a pivotal factor that demonstrates significant variations. Additionally, the study delves into the differential performance of various product categories, reflecting a pattern of selective sectoral convergence. A key finding is the pandemic’s dual role as a disruptor and an accelerator for digital integration, particularly in enhancing digital inclusivity in less economically developed EU regions. This study contributes to the broader discourse on e-commerce market dynamics in times of global crises, offering valuable insights for policymakers and business strategists. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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