Sequential Explanatory Approach: Digital Marketing Implementation Acceleration Programme that Supports the Marketing Performance of Msme Actors

Autor:	Herawati Andry, Sarwani Sarwani, Sri Lestari Damajanti, Listyawati Liling, Raharja Alda
Jazyk:	English<br />Polish
Rok vydání:	2023
Předmět:	digital marketing acceleration programme marketing performance marketing cyfrowy program akceleracji wydajność marketingu d47 m31 m37 z33 Regional economics. Space in economics HT388 Economics as a science HB71-74
Zdroj:	Studia Ekonomiczne i Regionalne, Vol 16, Iss 4, Pp 567-597 (2023)
Druh dokumentu:	article
ISSN:	2451-182X 2023-0036
DOI:	10.2478/ers-2023-0036
Popis:	Because there was a reduced market for their products as a result of the COVID-19 pandemic, several micro, small & medium-sized enterprise (MSME) actors went out of business. One way to boost marketing performance is through digital marketing. The goal of this study is to create a strategy that will hasten the adoption of digital marketing for MSMEs. This study was focused on the Association of Retired Workers and Families (Pertakina), an SME of Blitar Regency, which has various kinds of businesses producing very varied and creative products, including food, drinks, services, and handicrafts.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/82d32e26a0794869812afe0adb4b1e4a Zobrazit plný text záznamu View record in DOAJ