In Search of the Agronomist as Trusted Advisor: A Farmer-Centric Case Study

Autor:	Eleni Pappa, Alex Koutsouris
Jazyk:	angličtina
Rok vydání:	2024
Předmět:	key farmers advisors antecedents of trust ability benevolence integrity General Works
Zdroj:	Proceedings, Vol 94, Iss 1, p 17 (2024)
Druh dokumentu:	article
ISSN:	2504-3900
DOI:	10.3390/proceedings2024094017
Popis:	Given the interest in the new CAP in advisory services and the Agricultural Knowledge and Innovation System (AKIS), and the importance of trust development between farmers and advisors, in this piece of work we explore the issue of farmers’ trust towards their sources of advice. The field research addressed professional farmers who were in contact with agronomist(s) in Ioannina. Overall, 51 farmers were interviewed using a snowball technique. The trust model was utilized to provide important insights about the antecedents of trust towards advisors on the part of farmers, focusing on three elements: ability, benevolence and integrity.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/7fb160413d744d30848f1ec9cfa15bdd Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF Plný text ve formátu HTML
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