Globalism and Corporate Identity in the Post-crisis Economy

Autor:	Diana Andreia HRISTACHE, Silvia Elena IACOB
Jazyk:	angličtina
Rok vydání:	2012
Předmět:	globalism corporate identity communicational paradigm turbulence chaos Business HF5001-6182 Economic theory. Demography HB1-3840 Economics as a science HB71-74
Zdroj:	Theoretical and Applied Economics, Vol XIX, Iss 2, Pp 81-88 (2012)
Druh dokumentu:	article
ISSN:	1841-8678 1844-0029
Popis:	The globalism of the post-crisis economy accentuates more and more the present risk and uncertainty condition. The normal corporate reactions in this situation can only arise starting from an “exploration” and understanding of the turbulence and chaos that manifest themselves increasingly clearly nowadays. The shift of the business environment towards what we could designate by the syntagm “the new normality” cannot marginalize the “communicational paradigm”. The latter is called to support the corporate identity and to assure the necessary framework for the construction of certain business scenarios and strategies meant to make the most of the capabilities of the modern organization.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/759234e937684f888c955834564c962e Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF