Altruistic indulgence: people voluntarily consume high-calorie foods to make other people feel comfortable and pleasant
| Autor: | Youjae Yi, Jacob C. Lee, Saetbyeol Kim |
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| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: | |
| Zdroj: | Social Influence, Vol 13, Iss 4, Pp 223-239 (2018) |
| Druh dokumentu: | article |
| ISSN: | 1553-4510 1553-4529 15534510 |
| DOI: | 10.1080/15534510.2018.1546616 |
| Popis: | We explored a novel phenomenon where people in certain social contexts voluntarily consume high-calorie foods with the altruistic motive of making other people feel comfortable and pleasant. We hypothesized that people are likely to choose a high-calorie food, especially around others with whom they have communal relationships (e.g., friends), because of the desire to induce in others feelings of pleasantness rather than guilt. A field study at a café shows that this phenomenon emerges in the real world, and a scenario-based experiment supports our altruistic account with mediation analyses. The alternative explanation of a social acceptance account is ruled out. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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