Consumer attitudes towards goat milk and goat milk products in Vojvodina
Autor: | Snežana Paskaš, Jelena Miočinović, Tijana Lopičić-Vasić, Izabela Mugoša, Marija Pajić, Zsolt Becskei |
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Jazyk: | English<br />Croatian |
Rok vydání: | 2020 |
Předmět: | |
Zdroj: | Mljekarstvo, Vol 70, Iss 3, Pp 171-183 (2020) |
Druh dokumentu: | article |
ISSN: | 0026-704X 1846-4025 |
DOI: | 10.15567/mljekarstvo.2020.0304 |
Popis: | This study presents the results of a survey conducted in the Province of Vojvodina, Serbia to investigate consumers’ attitudes towards goat milk and goat milk products. Furthermore, the factors affecting consumer perception and subjective norms with respect to purchase were examined. The quantitative random survey was conducted and the data were collected using a structured questionnaire. The findings from this study revealed significantly lower acceptance of goat milk and dairy products compared to bovine milk and dairy products. Of total 440 respondents, 24.2 % had never consumed goat milk with significant positive impact (p |
Databáze: | Directory of Open Access Journals |
Externí odkaz: |