Consumer attitudes towards goat milk and goat milk products in Vojvodina

Autor: Snežana Paskaš, Jelena Miočinović, Tijana Lopičić-Vasić, Izabela Mugoša, Marija Pajić, Zsolt Becskei
Jazyk: English<br />Croatian
Rok vydání: 2020
Předmět:
Zdroj: Mljekarstvo, Vol 70, Iss 3, Pp 171-183 (2020)
Druh dokumentu: article
ISSN: 0026-704X
1846-4025
DOI: 10.15567/mljekarstvo.2020.0304
Popis: This study presents the results of a survey conducted in the Province of Vojvodina, Serbia to investigate consumers’ attitudes towards goat milk and goat milk products. Furthermore, the factors affecting consumer perception and subjective norms with respect to purchase were examined. The quantitative random survey was conducted and the data were collected using a structured questionnaire. The findings from this study revealed significantly lower acceptance of goat milk and dairy products compared to bovine milk and dairy products. Of total 440 respondents, 24.2 % had never consumed goat milk with significant positive impact (p
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